Title: Top Trends in Digital Interactives for 2025
Date: January 2025
Author: Jessica Short
As we enter 2025, digital interactives continue to revolutionise the way brands engage with audiences. From immersive experiences to AI-powered solutions, the evolution of technology is shaping the future of live events, exhibitions, and customer engagement.
In this blog, we’ll explore the key trends that could define digital interactives in 2025 and how brands can leverage them for maximum impact.
Extended Reality Takes Centre Stage
Immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are expected to continue their rapid growth, offering attendees unprecedented levels of engagement.
We’ve already received three briefs for AR this month alone, highlighting the increasing demand for these technologies. In 2025, AR, VR, and MR will not only be used for product demonstrations but will also play a key role in storytelling, brand experiences, and interactive education.
Example: AR-enabled product demos on attendees’ own devices that allow users to virtually interact with a brand’s products in real-world environments.
Brand New VR Projection Technology: A Portal to New Realities
An exciting new development in the VR space is the emergence of VR projection technology.
This cutting-edge innovation allows virtual reality environments to be projected onto screens in 3D, effectively opening a portal that bridges the physical world with alternate digital spaces. This technology not only makes VR more immersive but also more accessible, enabling audiences to interact with virtual environments without the need for headsets or specialised equipment.
It’s a game-changer for events, offering a truly captivating way to engage attendees in ways that feel both futuristic and effortless.
Check it out: https://www.portalgraph.com/
AI-Powered Personalisation
Artificial Intelligence (AI) is undoubtedly the buzzword of the moment, and while its efficiency in handling routine tasks is well-known, its real power lies in creating bespoke digital experiences. What excites us most is AI’s ability to tailor interactions to individual preferences.
In 2025, we anticipate a surge in personalised content, tailored recommendations, and dynamic user interfaces, all driven by AI’s innovative capabilities. This level of personalisation not only creates a highly engaging and memorable experience but also fosters a deeper connection between the user and the brand. It transforms one-size-fits-all interactions into tailored journeys that feel intuitive, relevant, and impactful.
Example: AI-powered interactive displays that adapt in real time to audience behaviour, or even facial expressions, delivering content that connects with each individual on a deeper, more meaningful level.
Gesture and Voice-Based Interactions
The future of interactivity is becoming more intuitive. Gesture-based interfaces and voice recognition will play an even larger role in creating seamless, hands-free user experiences. This trend is particularly useful in environments like trade shows, where users can engage without physically touching anything.
Example: Gesture-controlled walls or voice-activated kiosks allowing visitors to navigate content effortlessly and intuitively.
So what about Hardware?
When it comes to bringing digital interactives to life, having the right hardware is just as crucial as innovative software. That’s where our sister company, DBpixelhouse, comes in. They supply cutting-edge audio-visual and IT equipment solutions, tailored to events of all sizes—whether indoor or outdoor, across the UK, Europe, or worldwide. Known for their trusted, friendly service, DBpixelhouse ensures you have the tools to captivate your audience and make your event unforgettable. From transparent LED walls to robust IT setups, they deliver the hardware you need to complement our interactive software and create truly engaging experiences.
Some 2025 trends in hardware may include:
Kinetic LED: Dynamic walls for Immersive Experiences
Kinetic LED displays use motorised systems to create moving displays, combining digital display effects with physical motion to produce a mesmerising visual experience. They look to be super popular in 2025!
- In action: Picture a trade show stand where LEDs form patterns that ripple, pulse, or change shape in sync with music, visuals, or audience interactions. This creates an eye-catching focal point that draws people in from across the room.
- Benefits: Kinetic LEDs are not only visually stunning but also versatile, with applications ranging from interactive stage backdrops to dynamic exhibition features. By blending light and motion, they captivate audiences and add a layer of sophistication to your digital interactives.
Transparent LED Walls: Attracting Attention from Every Angle
Transparent LED displays are set to be a show-stopping trend in 2025, revolutionising how brands design their event stands. These large-scale, cutting-edge screens combine high-definition visuals with see-through technology, making them perfect for high-traffic areas or dynamic product showcases.
Key Benefits:
- Eye-Catching Banners: Ideal for high-up placements, these displays draw attention from across the exhibition floor, ensuring your stand is unmissable.
- Immersive Yet Open: Transparent LED screens showcase your brand story without blocking views, allowing attendees to engage with the products or exhibits behind them.
- Complete Solution: With our sister company DBpixelhouse stocking transparent LED walls, Gravit8 can provide a full-service solution, from hardware to bespoke interactive software, ensuring a seamless and impactful experience.
- Fusion Integration: Combine with Gravit8’s innovative Fusion technology to create touch-enabled experiences that captivate and inform.
Whether used as striking overhead banners or immersive visual portals, transparent LED walls offer a dynamic way to attract, engage, and inspire audiences at events. With Gravit8 and our sister company, you can bring your vision to life with everything you need in one place.
Conclusion: Embrace the Future of Digital Interactives
As we step into 2025, the possibilities for digital interactives are more exciting than ever. From immersive AR, VR, and MR experiences to AI-driven personalisation, gesture-based interactions, and stunning visual technologies like transparent LED and kinetic LED, the future is all about engaging audiences in unforgettable ways.
With innovations like VR projection technology breaking down barriers and making advanced tech more accessible, the potential to create meaningful, impactful connections has never been greater. Brands that embrace these trends will not only stand out but also redefine how they connect with their audiences.
At Gravit8, we’re here to help you lead the way into this new era of digital engagement. Get in touch today and lets create your next project!
