University Roadshow.

Experiential Campus Engagement

Project Overview

Wiser, an employer branding agency, partnered with a well known British universal bank to bring their early talent campaign to life. Known for transforming employer brands from the inside out, Wiser combines creative, strategic, and early talent expertise to help companies attract and retain the best talent globally.

For this project, Wiser led the delivery of a series of one-day university events across Manchester, Glasgow, and Leeds

The Challenge

The brand needed to capture student attention, communicate key messages, and collect contact details for follow-up campaigns- all in a short, high-traffic event window. Traditional single touchscreens or tables couldn’t handle the required volume of interactions.

The Solution

Gravit8 built an interactive tablet wall that let lots of students get involved at the same time. Each person entered their details and answered a few quick multiple-choice questions. The first three decided which route they took, Path A, a career suggestion tool with ten possible outcomes, or Path B, a Q&A section with videos, images, and instant feedback.

With dozens of students using the wall at once, data was being captured constantly from every tablet. This made it easy for the client to gather insights from hundreds of participants in just a short space of time, all while keeping the experience fun and engaging.

The tablet wall enabled meaningful, simultaneous interactions while generating rich data from every touchpoint- something a single touchscreen or table simply couldn’t achieve.

The Result

  • 550 leads in the first 4 hours alone
  • over 2000 leads in total
  • Constant flow of users without an issue

The results went far beyond expectations, proving just how effective the Tablet Wall can be.

The take away?  Tablet walls are a highly efficient and scalable way to generate high volume actionable leads at live events!

 

 

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