Roadshow interactive guiding students to career paths through AR and data capture.
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Synergy.
Transforming the Visual Experience for Synergy at KBB
Project Overview
For KBB 2020, we helped Synergy create a striking exhibition stand that would capture attention and showcase their innovative bathroom designs. Partnering with Robert Lee Distribution, we developed a cutting-edge visual solution. Delivering an immersive animation for a large video wall, framing physical bathroom setups in situ, seamlessly blending technology with tangible product displays.
The Challenge
One of our key challenges was how to stand out in an exhibition hall full of similar-looking products. We tackled this by designing a visually stunning and unique large-scale animation that set Synergy apart from competitors. Another challenge was ensuring that the animation seamlessly interacted with the physical elements of the stand. Our creative team collaborated closely with Synergy and Robert Lee Distribution to understand the placement and dimensions of the bathroom installations. The result was a perfectly synchronised visual experience where digital and physical elements worked in harmony.
The Solution
We designed and produced a bespoke animation that not only complemented the physical installations but also enhanced the overall visitor experience. The animation:
- Started with a Waterfall Effect: The initial sequence featured a dynamic waterfall effect, creating an immediate sense of motion and drawing attention to the display.
- Cycled Through Additional Footage: Following the waterfall, the animation transitioned into branded messaging. This footage was designed to loop smoothly, maintaining a consistent and captivating display throughout the event.
- Integrated with Physical Objects: The animation was carefully crafted to fall around the physical objects covering the LED wall, ensuring a cohesive look that highlighted the in-situ bathroom setups without overshadowing them.
The result was a perfectly synchronised visual experience where digital and physical elements worked in harmony.
Results and Impact
The video wall animation became the star of Synergy’s exhibition stand. It drew visitors in, sparked conversations, and reinforced Synergy’s reputation for innovation. By integrating cutting-edge visuals with tangible products, the stand left a lasting impression and highlighted Synergy’s forward-thinking approach to bathroom design.
“We’ve noticed that social media influencers, customers, and even competitors have been recording videos of the wall, all sharing their positive reactions and praising its impact!”
Conclusion
This project exemplified the power of blending immersive digital content with physical displays. Together, we helped Synergy elevate their brand presence, engage their audience, and set a new standard for exhibition stand experiences. At KBB 2020, Synergy didn’t just participate — they stole the show!
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