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Shell Starship Initiative – Tablet Wall Solution
Big Ideas Need Big Impact
To mark the launch of the Shell Starship Initiative, Shell wanted something that would wow visitors and bring their big ideas to life. That’s where we stepped in. Gravit8 designed a unique, fully interactive tablet wall experience to create a showstopping centrepiece for their event stand.
This wasn’t just any event — it was Shell’s first-ever Regional Technology Leadership Conference for their Lubricants business, held under the theme “United in Progress.” With a strong focus on technology, sustainability, and partnerships, it was the perfect stage to showcase Shell’s innovation and future-focused thinking.
Held in Dubai, the event brought together over 250 valued customers from across the Middle East, Egypt, Saudi Arabia, and Central Asia — a milestone moment to highlight Shell’s leadership in tech and their commitment to progress through collaboration.
Gravit8 were proud to bring it to life with a striking 77-tablet wall — designed to turn heads, spark curiosity, and get people talking.
The Tablet Wall Experience
First Impressions That Stick
At first glance, the tablet wall looked like one huge, seamless video screen – made up of 77 individual tablets all playing a single branded video. It was visually stunning and impossible to miss. A real crowd magnet.
- Why it worked: Eye-catching design + clever content = instant foot traffic drawing people to find out more.
Seamless Interactive Transition
Any tablet could be lifted off the wall, instantly launching an easy-to-use app packed with details about Shell’s latest concept, the Starship Truck.
- Smooth transition: From passive viewer to active explorer in one simple move.
- No barriers: Totally intuitive – no instructions needed.
Interactive Content Exploration
Once in the app, visitors could tap their way through the digital assets — videos, images, animations — all designed to educate and inspire.
- Why it mattered: To educate leaders within Shell about this new concept truck, in an intuitive and interesting way.
Seamless Reintegration
After exploring, attendees could simply place the tablet back on the wall:
- Seamless Integration: The tablet immediately resumed its role within the larger video display.
- Benefit: A self-sustaining, low-maintenance system that remained visually impressive throughout the entire event.
The Outcome
Shell’s conference was all about showcasing progress through innovation, and this tablet wall delivered just that. It captured attention, created meaningful engagement, and turned Shell’s message into a fully interactive experience.
It wasn’t just a digital display — it was a real conversation starter and a clever tool for bringing Shell’s technology leadership to life.
Bottom line:
Big impact, big engagement, and a proud moment for Shell and Gravit8 alike.
The overall experience was just GREAT! Everything was so smooth and the team was super helpful!
Are you interested in learning how to increase interaction with your brand? Get in touch below, or get inspired here
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