Immersive interactives transforming AlUla’s heritage story from sand to screen.
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ServiceNow.
Global Interactive Storytelling, 1 connected experience
Project Overview
Gravit8 partnered with OrangeDoor, to create a globally connected interactive experience for their clients ServiceNow- designed to transform how complex digital solutions are explored, understood, and experienced.
Installed permanently across 8 flagship offices including Munich, Santa Clara (Head Office), New York, Tokyo, and Sydney, this dual-screen Object Recognition (OR) table setup blends physical interaction with cinematic, full-screen storytelling- bringing ServiceNow’s industry expertise to life in a way that’s both intuitive and unforgettable.
At its core, the experience combines a tactile OR table with a large-format display positioned directly in front of it.
Users interact with physical objects on the table to navigate content, while the wall-mounted screen delivers high-impact video playback- creating a seamless connection between touch and storytelling.
Designed as a long-term installation rather than a one-off event piece, the solution needed to be scalable, flexible, and easy to manage across multiple global locations.
The Challenge
As a global leader in enterprise workflow solutions, ServiceNow needed a way to present a broad and complex portfolio in a format that felt simple, engaging, and consistent worldwide.
The experience had to:
- Translate multiple industries and solutions into a clear, structured journey
- Deliver premium, video-led content across a dual-screen environment
- Empower internal teams to manage and update content independently
- Scale across global offices while allowing for localisation
- Remain future-proof as offerings evolve
Balancing rich storytelling with ease of use, and global consistency with local flexibility, was key.
The Solution
Gravit8 designed and developed a bespoke OR table experience that puts intuitive interaction at the forefront.
Each physical object represents an industry. When placed on the table, it unlocks up to three relevant solutions, displayed as interactive touchpoints. Users can drag the object to explore these options, seamlessly triggering new layers of content.
Selecting a solution activates a dual-screen response, while the table acts as the control surface, the wall display delivers full-screen video content for maximum visual impact.
Each solution is broken down into three chapters, which users can browse and play by simply rotating the object- creating a natural, tactile way to navigate content.
To support global scalability, Gravit8 also developed a fully web-based CMS, enabling ServiceNow teams to:
- Create and manage industries, solutions, and video content
- Build tailored profiles for different locations
- Instantly deploy updates across all installations
With support for up to 11 industries and growing, the platform is built to evolve alongside ServiceNow’s needs.
To complement the core experience, a “Game Arcade” app was also developed- featuring six ServiceNow-branded mini games. Designed as a lighter, more playful interaction, it adds an extra layer of engagement and encourages repeat use of the tables.
The Result
- Globally deployed, future-ready interactive platform enhancing how ServiceNow communicates its value
- Combines physical interaction with immersive dual-screen storytelling to simplify complex content and maximise engagement
- Demonstrates the versatility of Object Recognition technology beyond single-use cases
- Supports scalable, content-rich, and globally connected experiences across multiple locations
- Enables both structured solution exploration and light, gamified interactions
- Web-based CMS provides long-term flexibility and content management independence
- “Game Arcade” adds an extra layer of accessibility, engagement, and repeat use
- Delivers a consistent yet locally adaptable experience across global offices
Across offices worldwide, the installation delivers a consistent yet adaptable experience- helping ServiceNow connect with audiences in a way that is impactful, memorable, and built for the future.
Laura Harrison- OrangeDoor
Our overall experience working with the Gravit8 team has been fantastic. They have consistently been responsive and quick to act, keeping momentum strong throughout the project. Their ability to solve problems effectively and navigate challenges with confidence has really stood out. It’s clear that they genuinely care about the work they deliver and the success of the project as a whole. That level of commitment has made it easy for us to place a great deal of trust in them, and they have continually justified that trust through their professionalism and results.
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