Semex is a global leader in bovine genetics, working closely with farmers to improve herd performance while placing a strong emphasis on animal health, welfare, and sustainability. At Dairy Tech 2026, Semex wanted to present themselves as more than a traditional genetics company- they wanted to show they were capable of offering innovative, app-based solutions for farmers. Data capture was also a key priority, allowing them to gain valuable insight into visitor engagement and interests.

Partnering with Gravit8, Semex created an interactive tablet wall that invited visitors to explore their offering in a more engaging way. Positioned as a central feature on the stand, the experience encouraged discovery, conversation, and meaningful engagement throughout the show.

With a broad portfolio spanning genetics, breeding, and long-term herd health, Semex needed a way to communicate their expertise clearly without overwhelming visitors. The experience had to showcase multiple products, reflect Semex’s commitment to responsible breeding and animal welfare, and work just as well for quick interactions as it did for deeper exploration – all while standing out on a busy show floor and staying true to the brand.

Gravit8 delivered a 16-tablet interactive wall that created a striking yet accessible focal point on the Semex stand. The experience opened on a Semex-branded home screen featuring five key product and service areas, allowing visitors to quickly explore what mattered most to them.

Each section combined videos, downloadable PDFs, and customer testimonials, supported by clear navigation and a consistent home button for a smooth, self-guided journey. A one-time poll question added an extra layer of interaction, encouraging participation while providing valuable audience insight.

The fully bespoke UI was designed in line with Semex’s brand guidelines, ensuring the experience felt seamless, professional, and true to Semex’s values.

The takeaway? The tablet wall created an open, visually striking stand that drew visitors in and encouraged deeper engagement with Semex’s expertise and values. By combining impactful design with informative content, it increased dwell time, sparked more meaningful conversations, and clearly communicated Semex’s commitment to animal welfare and sustainable farming.