Cutting-edge mixed reality bringing immersive storytelling to event audiences.
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Dyson.
Supplying Solutions With Style
Challenge:
Whenever Dyson launches a new product, two key elements—design and innovation—are at the heart of the process. Known for its groundbreaking approach since the first vacuum cleaner prototype in 1979, Dyson approached us to support the launch of its expanding Dyson Hair Care lineup with a focus on delivering an interactive and engaging experience for delegates.
At previous events, the format involved 1-on-1 hair stylist interactions with fixed mirrors for styling demonstrations. While this had been highly successful, Dyson wanted to push the boundaries further, incorporating fresh, innovative experiences that could elevate the event’s impact.
Additionally, the solution needed to integrate seamlessly with Dyson’s existing physical framework, accommodate the dimensions and limitations of the available space, and be simple to assemble for use across multiple locations.
Solution:
We developed two cutting-edge digital solutions that highlighted Dyson’s commitment to innovation and technology:
- The Styling Station App: We replaced the traditional fixed mirror with a mirrored screen, creating an interactive “Styling Station” application. The app allowed delegates to perform a self-guided diagnosis to identify hairstyles best suited to their hair type. Users could explore the Dyson products and attachments required to achieve their desired look.A standout feature was the integration of Dyson-branded ‘How To’ videos that played in the top right corner of the mirrored screen. Delegates could follow video instructions while simultaneously styling their hair, merging the benefits of personal reflection with guided tutorials for a seamless experience.
- The Object Recognition Table: We designed an object recognition table to spotlight Dyson’s innovative hair dryer attachments. Using actual hair dryer components as interactive objects, delegates could place attachments on the table to activate the app and learn about each piece’s features and benefits. This tactile, tech-driven experience allowed users to explore the full potential of Dyson’s hair care technology in a hands-on and engaging way.
Result:
The combination of the Styling Station app and the Object Recognition Table created an exceptional, cohesive experience that seamlessly integrated with Dyson’s event framework. The solutions elevated the user journey, blending technology with practical product education and self-styling opportunities.
The use of QR codes and social media hashtags allowed Dyson to track interaction levels and extend the reach of the event digitally. Feedback from Dyson was overwhelmingly positive, with interest in rolling out these innovations across multiple markets and potentially into retail environments. The project underscored Dyson’s commitment to combining technology and design to deliver memorable, impactful experiences.
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