Title: Why Digital Interactives Are Transforming Events and Exhibitions
Date: September 2024
Author: Jessica Short
In the world of events and exhibitions, standing out is everything.
You need to make a lasting impression that not only engages but also inspires. Digital interactives have rapidly become essential tools for creating these memorable experiences, offering a powerful way to captivate audiences while providing real-time insights. Here’s why digital interactives are so valuable and why they’re a must-have for your next event.
Enhanced Recall and Engagement
Did you know that interactive experiences can increase recall by a staggering 70%?*
When your attendees are actively involved, they’re far more likely to remember your message, making the interaction much more impactful than traditional static displays. By offering an experience that engages multiple senses, digital interactives allow your brand to resonate long after the event.
Boost In Qualified Leads
For events and exhibitions, generating leads is key.
Digital interactives have been shown to deliver a 23% increase in qualified leads*. The reason? Interactive tools foster deeper engagement and offer tailored experiences, drawing in potential clients who are genuinely interested in what your brand has to offer. It’s all about making meaningful connections, and digital interactives excel in doing just that.
Longer Dwell Times Through Gamification
The use of gamification within digital interactives has led to a 40% increase in dwell times*.
People love games—it’s human nature. By weaving gamified elements into your exhibit, you encourage attendees to spend more time engaging with your brand, which translates into more opportunities for connection and communication. You can read more in our dedicated gamification blog here: https://www.gravit8.co/level-up-your-brand-exposure-harnessing-the-power-of-games-and-social-engagement-at-events/
Real-Time Insights with Interactive Software
With digital interactives, you’re not just offering an experience—you’re collecting data in real time.
This means instant feedback, valuable analytics, and insights that allow you to pivot or refine your strategy on the spot. Whether it’s through surveys, polls, or touch-based interactions, every engagement is an opportunity to gather actionable data.
Touchscreen Content Outperforms Print
On average, people spend 47% more time interacting with touchscreen content compared to printed materials*
Interactive touch apps, games, and polls are proven to boost engagement and encourage exploration. The interactive medium transforms passive visitors into active participants, allowing them to explore at their own pace and discover the value of your offering.
Reducing Your Carbon Footprint
One often overlooked benefit of going digital is its positive impact on sustainability.
By relying less on printed materials and more on digital solutions, you’re not just enhancing the attendee experience—you’re also reducing your carbon footprint. It’s a win for the planet and a win for your brand’s eco-conscious image.
In Conclusion: Elevating Experiences
The data is clear: Digital interactives aren’t just a trend; they’re a game-changer for events and exhibitions. Whether you’re looking to increase recall, generate more leads, boost engagement, or reduce your environmental impact, the benefits are undeniable.
At Gravit8, we specialise in creating interactive digital experiences that captivate, inspire, and deliver measurable results. Get in touch and let us take your next event to new heights.
*statistics sourced from Markletic(https://www.linkedin.com/pulse/events-market-size-reach-us-million-a2rlc) MeetingsNet(https://www.meetingsnet.com/blog/3-ways-improve-your-meeting-event-technology) The Gamification Report (https://www.sententiagamification.com/blog) Source: https://www.linearity.io/blog/interactive-content-statistics/ Source: (https://www.linkedin.com/pulse/designing-touch-best-ui-practices-mobile-apps-centizen-x9w5c)
