Introducing SmartOR

At Gravit8, we’ve always pushed the boundaries of how audiences interact with technology- because we believe engagement shouldn’t just be seen, it should be remembered.

Our latest innovation, SmartOR, takes that philosophy to a whole new level.

Previously, each physical object could represent a single product or service – a simple and powerful concept. But now, by integrating digital screens within the objects themselves, we’ve made the experience infinitely more versatile, more dynamic, and far more personal.

Here’s what’s new (and pretty exciting):

Think of it as interaction on multiple levels. The physical object and the digital interface work together seamlessly, blending tactile engagement with digital storytelling – all in one connected flow.

Content no longer lives on the display; it lives through the objects. Pick one up, move it, or place it on the surface – and watch as layers of digital content unfold right before your eyes.

The phone becomes part of the action. It’s your personal controller, content companion, and take-home touchpoint – letting users add content to a digital basket and send themselves everything they loved after the experience.

We’ve added a bit of magic to group interaction too. Bring two phones close together on the table, and they’ll recognise each other – transforming the space into a two-player experience that encourages collaboration, competition, and connection.

Every interaction tells a story, and now you can read it instantly. Access live analytics to understand audience behaviour and performance in real time – helping you refine and react on the spot.

With embedded digital displays, the objects themselves become visual extensions of your brand story – adding depth, motion, and light to every interaction.

Each object can feature its own dynamic soundscape, building atmosphere and drawing users deeper into the experience.

No two journeys have to be the same. The system intelligently adapts to user interaction and context, making every experience unique and meaningful.

This is about creating moments – interactions that surprise, delight, and stay with users long after the event ends.

SmartOR reimagines what’s possible when physical meets digital. It’s not just an evolution of our technology, it’s a whole new way to engage, inform, and inspire.

Curious to see it in action?

👉 Get in touch with our team to book a demo and experience the future of object recognition for yourself.