Title: 5 Ways Digital Interactives Can Maximise ROI at Events
Date: February 2025
Author: Jessica Short
Planning an event and feeling the pressure to deliver big results? We get it—every event needs to work hard to stand out and prove its worth. That’s where digital interactives come in. These clever tools aren’t just about looking cool (although they do that too!); they’re all about boosting engagement, collecting valuable data, and creating experiences people remember.
Let’s dive into five ways digital interactives can take your event to the next level.
1.Stealing the Spotlight
Ever felt like your stand gets lost in the crowd? Transparent LED walls, gesture-controlled displays, or kinetic LED setups grab attention like nothing else. They’re showstoppers that pull people in and get them curious about what’s next.
- Take our project with LEGO for example: 7,000 more interactions with their motion project window in NYC and London, throughout December, compared to their standard window display.
2. Getting People to Dive In
Nobody wants to just stand and watch. With touchscreens, AR demos, or Object Recognition Tables, your visitors can get hands-on, making your brand story much more memorable. Interaction = connection.
- 300% higher engagement rate* when compared to standard video content. Interactive videos offer a level of engagement that static videos can’t match. Users spend more time interacting with the content, which leads to better retention and understanding.
- Our Shell object recognition table showed an increase of 700 leads – 20 times that of the previous year
3. Gathering Gold (a.k.a. Data)
Collecting valuable insights has never been easier. AR quizzes, interactive surveys, and fun polls make the process seamless and enjoyable for your visitors. It’s a win-win: you get the data you need, and they have a great experience.
4. Creating ‘Wow’ Moments
AI-driven tech means you can offer personalised experiences that adapt on the spot. Whether it’s tailored content or dynamic displays, your visitors will walk away feeling like you designed the whole thing just for them.
Our personalisation project with Schuh had the following results:
- 94 daily customer interactions
- 11,500 brand print-outs (and counting)
5. Blending the Real and the Digital
From virtual product trials to VR projections, you can give people a sneak peek of what your products or services can do in ways they’ve never seen before. Mixed reality is a game-changer that leaves an impression long after the event is over.
Conclusion:
When it comes to making a big impact at events, digital interactives are your secret weapon. They’re fun, engaging, and designed to deliver real results. And here’s the best part: with Gravit8 Software’s expertise and our sister company DBpixelhouse’s top-notch hardware, we’ve got everything you need to make it happen.
Ready to take your event to the next level? Let’s talk!
*source: (firework.com)
